Marketing and branding strategies (rather than text or stories) typically fuel the direction of graphic designers. While illustration focuses on creative interpretation, graphic design is all about communication with its target audience. Graphic design is the art and profession of using visual compositions to solve problems and communicate ideas through typography, imagery, color and form. Details like expressions on characters’ faces help illustrations evoke deep emotion and connection. Illustrations have the unique freedom to exist without words, but still have the power to communicate ideas through their vivid storytelling. In the digital space of websites and mobile apps, you’ll often find illustrations created by both freehand (using a digital tablet, for example) and vector graphics (using color and shapes to mimic an illustrative style). Illustrations are found anywhere, especially in published media like magazines, books, posters, educational materials and flyers. Etchings are done by artists who work with a time-intensive process of scratching illustrations onto metal surfaces. Woodcut artists carve their illustrations into an actual piece of wood, a technique developed during the Middle Ages and still used by contemporary illustrators who prefer a textured look. Collage assembles found objects and materials to create a finished piece. An illustrated graphic art by BananodromoĬollage, woodcut art and etchings are more physically intensive illustration techniques. Acrylic is easy to use, versatile and has the ability to be used on many surfaces.
Gouache paint is a bit more rich, and commercial artists often choose it for posters and comics because of its speedy drying process. Watercolor illustrations evoke a general feeling of softness and femininity. Illustrative paintings use watercolor, gouache and acrylic to tell their stories. They come in many forms both traditional and digital. They might help explain an idea or tell a story or provide decoration. Illustrations are a visual way to portray or illustrate a written text. Illustrators are often sought out based on their personal aesthetic and artistic skill. Graphic designers hold onto their anonymity more so than illustrators, as their focus is in communicating someone else’s ideas through classic design elements.
Illustration, on the other hand, with its woolly ambiguity and its allusive ability to convey feeling and emotion, makes it too dangerous to be allowed to enter the corporate bloodstream.” Graphic designer Adrian Shaughnessy puts it like this: “Graphic design’s ability to deliver explicit messages makes it a major (if little recognized) force in the modern world: it is embedded in the commercial infrastructure. It’s easiest to think of graphic design for its commercial motivation, while illustration takes the fine art route. Graphic design vs illustration vs graphic illustrationīoth graphic design and illustration have their own set of techniques, mediums and artistic goals. Let’s take a deeper look at graphic illustration, graphic design and illustration, what happens when you combine them, and see some inspiring ways that graphic illustration could be used for your future project. As more and more commercial projects often require emotive and distinct visuals, those differences are becoming less obvious over time. Typically, graphic design leans more commercial, while illustration is related to fine art. So, what’s the difference between them? The main difference between graphic design and illustration is how and where you use them. In fact, many notable artists of the 20th century make a living at it by moving back and forth between the creative fields of illustration and graphic design. It’s easy to confuse these intertwined, closely related art forms. Take graphic design, graphic illustration and illustration, for example. Art and design are becoming more and more accessible, which makes it inevitable to mistake different mediums for one another.
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